The vitamin that lives on the counter, not in the cupboard.
One spoon of berry powder, stirred into water. A clear, low sugar drink with 8 vitamins and minerals, in a refillable jar you'll actually want to leave out.
We'll email you about the GRO launch and early access. Unsubscribe any time. See our privacy notice.
- 8 vitamins and minerals
- Low sugar, sweetened with stevia
- Refillable jar
One jar. Then refills. That's it.
Your first box
A refillable counter-top jar, a stainless steel spoon and your first month of GRO. Yours to keep.
One spoon a day
Stir one level spoon (3.7g) into a glass of water. It dissolves into a clear berry drink.
Refills through the letterbox
A refill pouch arrives every month. Tip it into the jar. Skip, pause or cancel online whenever you like.
Designed to be left out.
Most kids' vitamins live at the back of a cupboard, which is exactly why they get forgotten. GRO's jar is made to sit next to the good olive oil and the coffee machine, where everyone can see it.
Out of sight is out of mind. On the counter, it becomes part of the morning.
Grown-up craft. Kid-approved taste.
Low sugar
0.1g of sugar per serving. Sweetened with stevia, with no added sugar.
Dissolves clear
A clear berry drink, not a sweet. Nothing sticky, nothing chewy.
High in fibre
0.9g of chicory root fibre (inulin) in every serving. Every gram does a job.
Refill, don't rebuy
One jar for keeps, then light refill pouches. Less plastic tub, more ritual.
8 vitamins and minerals. One spoon.
Vitamins A, C, D3 and E, riboflavin, pantothenic acid, calcium and magnesium.
- Vitamins A, C and Dcontribute to the normal function of the immune system
- Calcium and vitamin DVitamin D contributes to the maintenance of normal bones. Calcium is needed for the maintenance of normal bones.
- Magnesium, vitamin C, pantothenic acid and riboflavincontribute to the reduction of tiredness and fatigue
- Pantothenic acidcontributes to normal mental performance
Food supplements should not be used as a substitute for a varied and balanced diet and a healthy lifestyle.
I wanted a vitamin my kids would ask for, in a jar I'd be happy to leave out. Nobody made one. So I did.
Maxwell Thomas, founder, Newcastle
Good questions.
When can I buy it?
GRO launches in spring 2027. Join the list and you'll hear first, with early access before we open to everyone.
What age is GRO for?
Children aged 4 to 12. One level spoon (3.7g) a day, mixed into water.
How much sugar is in it?
0.1g per serving. GRO is sweetened with stevia and has no added sugar.
How will the subscription work?
Your first box has the jar, a stainless steel spoon and a month's supply. After that, a refill pouch arrives every month through the letterbox. You'll be able to skip, pause or cancel online.
Where will you deliver?
UK addresses only, at launch.
Get first dibs.
Join the list for launch news and early access to the first boxes.
We'll email you about the GRO launch and early access. Unsubscribe any time. See our privacy notice.